Pharmacists should be in a unique covenant with patients. What would you say is the difference between the relationship of a flight attendant and a passenger versus the relationship of a pharmacist and a patient?
The major differences are: the pharmacist-patient relationship is personal, professional, and discreet, and should result in a lasting bond as compared to a period in time provided while on an airplane where the relationship ends when one disembarks from the airplane.
Besides wanting their prescription filled correctly, patients want respect, recognition, and a sense of significance, but most of all they want their pharmacist to be available, friendly, and caring. Caring is an essential element of being a “good pharmacist,” and is “one of the preconditions for building an effective therapeutic alliance with patients.”